Writing may seem like a tedious task, but it’s actually a rewarding way to share your microblading knowledge.
Not only that, but microblading content will help boost your business’s marketing efforts.
In our first article, we talked about choosing topics for your blog posts. In this article, we discuss how to write these articles in a way that’s amusing and attractive to readers.
Read the first article here: Writing microblading content for your website (Part 1)
Top tips for writing microblading content
As for writing itself, here are the best writing practices that will keep your readers hooked:
1. Write professionally.
You may be tempted to use double exclamation points or a boatload of emojis. Don’t.
Sure, it’ll make you seem hip or down with the kids. But more than anything, your writing needs to come across as professional. You should come across as a professional. There are ways to make your article funny without seeming like it was written by a 9th grader on Facebook.
2. Keep sentences short.
Remember high school English teachers who insisted that the longer a written piece = the better they are?
They were wrong. Just think about your own reading habits. Whether we admit it or not, we prefer shorter reads because social media has given us a shorter attention span.
Here’s a tip: read your article out loud. Do you run out of breath? That’s a sign that your writing is too long.
Keep your sentences snappy and your paragraphs short (3 to 5 sentences each paragraph!).
3. Use photos, videos, and social media posts
A big wall of text is boring to look at. You want your blog post to be broken up by a photo here or a video there.
Find graphics that accompany your article well, and don’t be afraid to utilize them. Just don’t go overboard! Personally, we like having up to 3 media (whether photos, videos, or social media posts) every 500 words. Too little is boring, and too much is distracting.
IMPORTANT: Make sure you are allowed to post a photo or video on your blog. Some media content is copyrighted.
To be sure, source your media from royalty-free websites like Pixabay or Unsplash. All social media posts from public accounts can be embedded in your blog posts.
4. Be mindful of SEO
Search engine optimization refers to how search engines rank websites and how websites optimize their content so they’re ranked higher.
Good writing is always good SEO. As long as you provide well-thought-out and well-written content, you have nothing to worry about. That said, there are ways you can improve your site’s SEO ranking with each blog post you publish:
- Use keywords. Having one keyword for each article allows search engines to find these articles more easily.
- Use “alt text.” WordPress allows you to edit a photo’s metadata just by clicking on the photo itself. Add your keyword in the photo’s “alt text,” and you’ve already improved that post’s SEO.
- Link to your own posts. Where you can, include links to your other articles. This signals to search engines that you’re confident in your own content.
- Link to trustworthy sites. Include one or two links to outside sources, as well, especially “trustworthy” websites. This list includes news websites, Wikipedia, and other source websites.
- Use an SEO tool. SEO tools like Yoast identify an article’s strong and weak points for you, so you can improve your article’s SEO accordingly.
Just remember: don’t go overboard with the SEO. Search engines can tell if you’re trying to trick them into ranking you higher even if you’re not giving them quality content.
5. Make your articles relatable
The trick to writing good content is to make it resonate with your readers. It’s your responsibility as the writer to stay up-to-date with trends and pop culture references.
Or, if you’re going to feature mention something that might not be familiar, make sure you provide an explanation.
For example, check out this article about beauty icon Elizabeth Taylor. While this will definitely attract older audiences, it might also dumbfound the very youngest of your readers. To make sure no one’s left out, include a backgrounder on who Elizabeth Taylor is and why she’s as iconic as she is today.
Remember: you’re the expert
If you’re ever worried about writing, just remember that you’re the expert, and your readers are just that: readers.
Focus on your mission: sharing what you know and promoting your microblading business, and you’ll find the inspiration to start writing soon!